News
National Technology

Virtual Reality Real Estate Tours Gaining Acceptance

Virtual reality tours have become a hot new tool to boost leasing and sales for several brokers and developers. Sage Realty has taken to giving the tours to prospective tenants of New York's 437 Madison Ave, an 850K SF building that is undergoing a $60M renovation. Visitors to the marketing office can view the completed project through headgear that is equipped with interactive 3D modeling software. Tech company Oculus, which Facebook purchased last year for $2B, provides the headsets that Sage is using and offers both a desktop and mobile-compatible version. [WSJ]

Continue reading this story with a free account

Log in or register
Sign up for more articles like this
Subscribe to Bisnow's National Newsletters
Related Stories

Wildfires Reignite Case For Landlords To Invest In Air Quality

Contractors Feel Squeeze As Prices Rise 7.4%, Backlog Shrinks

Brookfield, SWI Form $694M Multifamily Venture, Plan $500M In Sales

Moody's Warns Rising Heat, Water Scarcity Are Poised To Reshape Asset Values

Real Estate Has An AI Problem. A McKinsey Exec Says The Issue Isn't Tech

Time For A Change? What Data Centers Must Consider To Retrofit A Generator

With Data Centers Devouring Construction Materials, Mass Timber May Finally Have Its Moment

Tax Break Fight Threatens Development In Housing-Starved Long Island

ICE To Sell 3 Texas Warehouses After Detention Center Conversion Plan Dissolves

Fabletics To Add 25 New U.S. Storefronts

Trump Jr.-Backed Firm Launches Fund To Target $8B In Sun Belt Real Estate Deals

REPORT: JLL In Talks To Relocate Global Headquarters