Q&A: STR President Amanda Hite

Nashville's hospitality market is in a phenomenal state, and STR—whose North American HQ is in Hendersonville—is in the perfect place to comment. We chatted with president and COO Amanda Hite about the booming industry.

Photo credit: Amanda Hite

Bisnow: The hotel sector is thought to be doing better than it ever has—does the data bear that out?

Amanda: We experienced industry bests across each of the key performance metrics last year. And while occupancy was down 0.5% for the first quarter of 2016, ADR (average daily rate) grew 3.2%, driving a 2.7% year-over-year increase in RevPAR (revenue per available room).

The gap between demand growth and supply growth will continue to shrink, but overall, we are forecasting another record year in 2016 with rate as the primary driver of RevPAR.

Amanda's shown with STR SVP Jan Freitag at the Shatterproof Challenge in Nashville.

Photo credit: Jorge Royan

Bisnow: Which segments are doing best?

Amanda: As of April, and on an annualized basis, all chain scales have hit records for RevPAR. We've also seen record increases in occupancy for the upper upscale and upper midscale segments.

Bisnow: In what parts of the country are hotels doing the best?

Amanda: Los Angeles/Long Beach (up 16.6%) and San Francisco (up 15.7%) reported the largest Q1 RevPAR increases among the top 25 markets. Generally, the markets on the West Coast have fared well. We've also seen record performance in the Nashville market. Barring any unforeseen occurrences, we expect healthy performance for most of the major markets over the course of the year.

Continue reading this story with a free account

Log in or register
Sign up for more articles like this
Subscribe to Bisnow's Nashville Newsletters
Related Stories

More Hotel Owners In Need Of Cash Are Getting It From The Big Brands

Hilton's Q2 Results Barely Beat Wall Street's Expectations

The World Cup Filled Stadiums. Hotel Rooms Were A Different Story

John Malone-Backed MHL Makes Its Biggest Deal In 10 Years

The Dark Night That Made £3B Hotel Giant Surinder Arora

Travel + Leisure To Absorb 23 Resorts In Pair Of Acquisitions

With Most Parcels Spoken For, Superior's 156-Acre Urban Core Nears Full Build‑Out

Northern Virginia's First JW Marriott Residences Sets A New Standard For Luxury Ownership

Bay Area Hotel Market Recovering, But Distress Still Looms

Developer Pays $35M For Arlington Hotel, Plans Conversion

CIM Group Wins Foreclosure Auction For Goodtime Hotel With $100 Bid

Hotel Owners Caution Using AI Risks 'Cheapening' Guest Experience