Amazon Property will launch The Park Crescent next month, a curved swath of 20 two- to four-bedroom homes designed by John Nash. The ultra-prime residences hug a private resident’s garden and 410 pristine acres of Regent’s Park.

The development includes lateral, mezzanine and duplex apartments with five-star hotel-style concierge, according to Europe Real Estate.

Amazon Property purchased The Park Crescent in 2013 with the intention to restore the Royal crescent to its original role as one of London’s most prestigious addresses. Despite the lovingly preserved classical façade, the interiors are modern, with large living spaces, generous ceiling heights and state-of-the-art technology.

Residents have access to services including a fleet of domestic staff, housekeepers, butlers and chauffeurs on hand 24/7.

Amazon is launching the new development with a VIP event in conjunction with the world-renowned Frieze London Art Exhibition.

The centrepiece of the main launch will be a new previously unseen flagship four-bedroom show residence, created and designed by award-winning design luxury design house 1508.

Prices start at £3.9M on new 150-year leases. Knight Frank is acting as exclusive sales agent. [ERE]