BLOG ABOUT IT

Llenrock Group managing partner Andrew Benioff (snapped outside his home in Narberth, Penn.) started his firm's blog in 2008 so the startup CRE advisory and investment banking firm would be seen as an expert. The blog captures 500 to 800 people per day, and Andrew says he uses all other social media to drive people to the blog. ?There's plenty of serious stuff out there,? so the blog is light and irreverent (right up our alley). It publishes daily, with a weekend headline review on Saturday. Llenrock has a full-time blogger on staff and others (including Andrew) contribute.

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