Luxury Living Chicago just won the Most Innovative Leader Award at Apartments Across America’s 15th annual conference in DC. We asked managing broker Aaron Galvin (snapped with Luxury Living’s Amy Galvin and Jacob Kosior) for his top multifamily tips on social media, website strategy, and forward-thinking development:
Social media: Speak in a specific voice, encourage conversation, and keep your posts topical, engaging, and full of content you can’t find anywhere else.
Website: Set the tone with large professional photos, update your blog several times a week, and offer a seamless, transparent user experience.
Lease-up: Embrace the cloud (Luxury Living does online scheduling, applications, and leasing) and invest your resources in pre-leasing, since that means income generation for the developer from the moment a building delivers.
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