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HUNGRY FOR HOTEL

New York
HUNGRY FOR HOTEL
Dan Lesser
Manhattan continues (there's that word again!) to be one of the hottest hotel markets in the world. The mid-'80s occupancy rate trumps the nation’s 60%, says LW Hospitality Advisors CEO Dan Lesser, not to mention plenty of sell-out nights. 2011 ended with 90,000 rooms, but NYC is still “greatly under-hoteled,” he says—and the outer boroughs and suburban areas will benefit. Two closer-in areas worth looking at are Roosevelt Island and Long Island City, which are also sitting pretty near the Cornell and Technion applied sciences campus announced a few weeks ago. Manhattan also holds opportunities for boutique concepts from “cheap chic” to luxury, he says.