Video of the Day: Why Virgin Is Partnering with Airbnb
Virgin America has partnered up with Airbnb to create a travel experience behemoth, allowing people to pile up loyalty points if they fly with the former and stay with the latter.
Partnering with an established airline validates Airbnb in the lodging sector, making it part of the mainstream market, CMO Jonathan Mildenhall tells Bloomberg in our Video of the Day. Airbnb has "grown from a niche market," Mildenhall says, calling the platform an "additive to the overall market."
The home-share site is on its way to great things, closing in on 2 million properties, often with 100% occupancy rates in popular cities (as long as it can keep its regulations under control).