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This Traffic Source Has Swamped Shopping Subscription Sales


Online subscription services like Dollar Shave Club and Birchbox, which deliver goods to you for a monthly fee, are heating up. Since January 2013, these sites have produced a massive 2,963% annual growth rate.

How do people find these sites? Search engines and social media.

Free search engines (think Google and Bing) made up 34% of referral traffic for these sites in December, while social media accounted for 13.5%—compared to only 8.4% for non-subscription sites.

Social media sites make a ton more referrals to subscription sites than non-subscription as well; sites like BuzzFeed drove 792% more retail traffic to subscription sites than regular retail—something that, if regular retailers are smart, they’ll try to tap in on. [BI