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This Traffic Source Has Swamped Shopping Subscription Sales

This Traffic Source Has Swamped Shopping Subscription Sales

Online subscription services like Dollar Shave Club and Birchbox, which deliver goods to you for a monthly fee, are heating up. Since January 2013, these sites have produced a massive 2,963% annual growth rate.

How do people find these sites? Search engines and social media.

Free search engines (think Google and Bing) made up 34% of referral traffic for these sites in December, while social media accounted for 13.5%—compared to only 8.4% for non-subscription sites.

Social media sites make a ton more referrals to subscription sites than non-subscription as well; sites like BuzzFeed drove 792% more retail traffic to subscription sites than regular retail—something that, if regular retailers are smart, they’ll try to tap in on. [BI