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Whole Foods Announces Spinoff for Millennials

After a record-breaking quarter with $3.6B in sales, Whole foods is trying out a new model that may make its nickname "Whole Paycheck" disappear. On Wednesday, the popular market announced plans to to target millennials by opening smaller stores with less expensive food. The new model will be more streamlined, with a curated selection for those millennial shoppers who want high-quality fresh food without breaking the bank, UrbanTurf reports. Whole foods is still negotiating leases for this new concept, and plans to start opening stores next year. [UT]

Related Topics: Whole Foods, Walter Robb