Where Or How Will You Be Doing Your Black Friday And Cyber Monday Shopping?
Online! I used to have an annual tradition Christmas Eve shopping with my mom and enjoyed the bustle of it all. But as time has gone on, I find myself being less in favor of that experience, and find greater consumer satisfaction shopping online. E-commerce just has greater availability and more options. Likewise, I see Twitter and Instagram driving more online retail experiences in their feeds, which will be appealing to certain generations or social media-savvy consumers.
Steven Janeway | Hoefer Wysocki Principal, National Commercial Practice Leader | Dallas
I will most definitely be offline visiting as many area malls as possible and capitalizing on the most compelling experiences.
Joe Coradino | PREIT Chairman and CEO | Philadelphia
I personally shop in store most of the time and supplement with online purchases. This year will be no different. With time constraints, I will be looking for unique-can’t-find-gifts first. My traditional gifts will likely be ordered online and I will have them shipped to the store for pickup.
Chris Weilminster | Urban Edge Properties Chief Operating Officer | New York City
I’ll be watching what others do, but have boycotted both myself. Both are increasingly losing their consumer relevancy. Thanks to the transparency of pricing and product availability, consumers know the deals offered on Black Friday can be had on many other days of the year, except for the rare one-offs that they increasingly view as gimmicks. Similarly, Cyber Monday came out of the consumers’ need for the bandwidth they could get at their place of work to do their online shopping. They now have that power in the palm of their hands.
Marcie Merriman | Ernst & Young Americas Cultural Insights & Consumer Strategy Leader | Columbus, Ohio
On Black Friday, I always do the same thing. I watch our parachuting Santa land (softly) at Janss Marketplace, and then we eat at the shopping center, take pictures with Santa and then start our shopping for the holidays there. I typically visit a couple other centers that Friday and Saturday, and try to buy something at each center. Normally I will stop by a competitor or two to see if they are doing something we can learn from.
Sandy Sigal | NewMark Merrill Cos. President and CEO | Woodland Hills, California
Personally, I like going to the stores and seeing/touching/trying on products, yet I’m not a big fan of crowds, so probably 50/50 on Black Friday vs. online on Cyber Monday.
Bill Miller | Miller Walker Retail Real Estate Principal | Washington, D.C.
While I do love the hype of the retail holiday season, I suspect I’ll make short forays out to the stores. Otherwise, I love the convenience of planning to make people happy with just the right gift from the convenience of my home.
Barbara Stewart | University of Houston Professor & Coordinator, Retail and Consumer Science, Global Retailing | Houston
I’m a last-minute guy. You will see me running through the stores the evening of Dec. 24 trying to find gifts. However, one-hour delivery is making my procrastination a little more manageable with e-commerce.
Grant Pruitt | Whitebox Real Estate co-founder and President | Dallas
I won't — our household has embraced minimalism. This movement is growing and is part of the shift from accumulating stuff to having experiences.
Elizabeth von Goeler | Sasaki Principal | Boston
My fiancée and I are going to shop Black Friday with our extended family, and celebrate Cyber Monday from our couch!
Michael Leon | Rappaport leasing representative | Washington, D.C.
I like to shop in stores (I’m Gen X), so I’ll probably do most of my shopping that way.
Peter Braus | Lee & Associates NYC, Managing Principal | New York City
Playing Pops with all the grandkids so the family can go shopping!
David Birnbrey | The Shopping Center Group co-CEO | Atlanta
As much as I love the retail experience, I tend to shy away from the large crowds that Black Friday brings. However, my wife loves the energy that day brings so I guess I will be on an app monitoring our credit card activity to make sure things don’t get too far out of hand. Wish me luck!
Nick Banks | Avison Young Managing Director and National Retail Affinity Group Lead | Gainesville, Florida
While I personally will be on my couch with my kids recovering from too much food on Thanksgiving, my wife and my mother-in-law love the experience and the energy of all those people and sales on Black Friday. They will be hitting stores likely in Tysons Corner, Virginia. The energy of Black Friday is literally contagious and I’m optimistic for a big day.
Spencer Levy | CBRE Chairman of Americas Research | Baltimore
Although these two days promote great savings and offerings, I typically do not shop these days. Rather, I enjoy the holiday shopping, exploring and finding interesting gifts in store.
Anjee Solanki | Colliers International U.S. National Director of Retail Services | San Francisco
Sorry to say, I typically don’t. I prefer auction houses. That’s an entirely different story.
Leslie Lundin | LBG Real Estate Cos. Managing Partner | San Francisco
Likely a non-participant.
Howard Shumacher | The Shumacher Group President | Atlanta
I will be online and in stores engaging with brands that I love.
Richard Rizika | Beta co-founder | El Segundo, California
I’ll be in Atlanta for the Thanksgiving holiday and I will likely head out to Halcyon, a new mixed-use property, to see what the crowds are like and do some shopping with my family.
Greg Maloney | JLL Retail CEO | Atlanta