Nike Facing Fierce Competition From Growing Adidas, Under Armour Brands

Nike's latest earnings report has left analysts and investors questioning its future.

Though it seemed the giant footwear retailer had remained unfazed by the industry’s struggles, the company missed Wall Street expectations and shares fell following the report. The $32.4B company faces increased competition from Adidas and Under Armour brands. Both brands are cutting into Nike’s market share—Adidas with its Kanye West Yeezys and Under Armour with its NBA favorite Stephen Curry line.

Morgan Stanley analysts said Nike’s earnings report “confirms headwinds are strengthening” and told investors it is not safe to buy company stock right now. [BI]

Continue reading this story with a free account

Log in or register
Sign up for more articles like this
Subscribe to Bisnow's National Newsletters
Related Stories

Democrats Win Congress As America's Data Center Backlash Hits The Ballot Box

U.S. Hotel RevPAR Surges 7% In Q3, But Expect Easing From Here

Stock Sell-Off, Bond Market Jitters Signal Financing Trouble For AI Data Centers

Wereldhave Sells €63M Shopping Center To French Investor

Starwood Launches Residential Land JV Targeting $1B In Annual Originations

RealPage Antitrust Case Ends With Nearly $360M In Settlements For Renters

ZOM Living Entity Files For Bankruptcy To Fund Fight To Overturn $323M Judgment

How Colliers Engineering Helped A Struggling Dam Move To The Head Of The Class

Real Estate's Bottom Rung Is Getting Harder To Reach — And Now It Wants AI Skills

Banks Are Manhattan's Latest Hot Retail Tenant

OpenAI Plans Data Center Rebrand To Make Projects Palatable To Voters

The Geo Group To Reopen 2,329-Bed Immigration Facility In Texas