Contact Us
News

Burger King Beats the Odds, Delivers Strong First Quarter

Burger King Beats the Odds, Delivers Strong First Quarter

Burger King bucked some big fast food trends—and outshone rival McDonald's—by posting a 9.6% jump in systemwide sales and 4.6% climb in same-store sales last quarter. The same store-figure zoomed well past analysts' prediction of 2.5% improvement. Sales at North American locations open at least 13 months grew 6.9%, the best result in almost a decade.

The healthy results were driven by new specialty items like chicken fries and by discounts on evergreen items like chicken nuggets. Burger King offered nuggets at $0.15 a piece in response to McDonald's deal pricing 50 nuggets at $9.99, or just shy of $0.20 each. McDonald's has struggled lately as fast food tastes shift to more personalized and ostensibly healthier options at the likes of Shake Shack and Chipotle