Best Buy Contracts Its Brick-And-Mortar, Fry's Folds As Electronics Retail Takes A Sucker Punch

Electronics retailer Best Buy is shedding workers and planning to close more of its physical locations in the near future, though the company hasn't specified how many.

Word of Best Buy's less-physical, more-online strategy came during its earnings call on Thursday, when the company reported increased revenue compared with last year, driven by much higher online sales.

Best Buy online sales grew almost 90% in Q4 to a record $6.7B as customers eschewed going to retail locations but stayed home and ordered gizmos from the company. Online sales now make up 43% of the company's total U.S. sales. Concurrently, its physical footprint is shrinking and has been even since before the coronavirus pandemic.

“We have closed approximately 20 large-format locations each of the past two years and expect to close a higher number this year,” Best Buy CEO Corie Barry said during the earnings call. “We have also been reducing the length of our average lease term, which will continue to provide us flexibility.”

The Minneapolis-based company has about 450 leases coming up for renewal over the next three years, The Wall Street Journal reports. The company employed about 102,000 workers at the close of its last fiscal year, a decrease from about 123,000 a year earlier.

The company's de-emphasis of physical stores parallels trends in wider sales for the electronics sector. Physical electronics stores represented one of only a few categories to see a drop in sales in January compared with the pre-pandemic January 2020, for a loss of 3.5%, according to the Census Bureau.

Also on Thursday, a smaller electronics retailer threw in the towel altogether. Fry's Electronics, which has been in business for about 35 years, suddenly closed all of its 31 locations in nine states, with about half in its home state of California.

The company cited the pandemic as the cause of its demise, though it is also the case that Fry's has been losing sales to online retailers like Amazon and rival chains like Best Buy for years, The Real Deal reports.

Not quite everyone is edging away from brick-and-mortar electronics locations, however. Target Corp. announced a deal Thursday with Apple to open "mini" Apple shops in 17 Target stores, with plans for more locations later this year.

Though Target locations already sell Apple merchandise, the move will double the tech giant's footprint inside each store, CNBC reports.

The "Apple experience" will draw customers in, which then drives traffic, Target Chief Growth Officer Christina Hennington told CNBC.

Continue reading this story with a free account

Log in or register
Sign up for more articles like this
Subscribe to Bisnow's National Newsletters
Related Stories

Trump's New Canadian Tariffs To Spike Additional Materials Costs

Wells Fargo Moves To Foreclose On $1.3B Workspace Property Trust Portfolio

Turner Construction Hit With Cyberattack, Hackers Claim Leaks Of Military Info, NDAs

Latest Round Of Fannie Mae Senior Staff Layoffs Has Multifamily Sector Anxious

Why Hines Is Restarting Its Development Engine

How Integrated Infrastructure Can Help AI Data Centers Deploy Faster, Build Smarter

Nvidia Buys Stake In Data Center Power Company

Invesco Cuts Fees, Adds Incentives To Quell Fund Redemption Requests

Investors Anchor Big Capital Into Marinas, Betting On Shallow Supply

Nike Closes 15 Stores Amid Tumultuous Year

Large Commercial Real Estate Sales Up 30% Despite Economic Headwinds

Evergrande Founder Sentenced To Life, 56 Others Sent To Prison In China