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SEATTLE: The Future of Lease-Up?

National Multifamily

Show it to them, and they'll lease. That's Seattle developer extraordinaire Kemper Freeman's thinking when it comes to attracting tenants to the new expansion of Lincoln Square and Bellevue Square (including 550 apartments). To help them visualize, Kemper unveiled plans recently for the 4,100 SF Studio Expansion Experience Center, which he calls an “experiential” sales center with “technology that didn't exist only a few years ago.” A model of Kemper Freeman's 50 acres can be lit up by floor or specific space. Near the model are floor-to-ceiling screens that can show the view from anywhere in any of the future buildings, along with how any interior space looks in 3D. (And you thought Minority Report was only a movie.) Do you think other apartment developers will catch wind and employ similar technology?