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Howard Hughes Corp's One-Man Band

Howard Hughes Corp's One-Man Band

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At Howard Hughes Corp's booth, CEO David Weinreb invites ICSC attendees--Sinatra style--to fly away with him (click here to watch). Where, exactly? Perhaps to NYC's South Street Seaport. HHC will redevelop the Sandy-ravaged retail and entertainment hot spot, but first comes the summer activation series launching this weekend and including pop-up retail in old shipping containers, a return of the popular SmorgasBar, outdoor films, and music festivals. Or perhaps New Orleans, where HHC soon will start the $70M transformation of the 200k SF Riverwalk Marketplace into the 250k SF Outlet Collection at Riverwalk, the country's first Downtown outlet center.