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King’s Cross Taps Equiem For Customer Engagement Platform Ahead Of Return To The Office

Facebook's new King's Cross HQ

The owners of King’s Cross Central have appointed tech firm Equiem to provide the estate’s first customer engagement platform, which will be a tool occupiers can utilise to help their workers return to the office.

People working and living at King’s Cross will be able to connect to on-site services and amenities, access information and support for their building, and explore the products and services from on-site retailers through Equiem’s app. In addition, residents and workers will receive promotional offers and news and exclusive access to some events, and will have communication with King’s Cross via email and SMS. 

The new King’s Cross platform will launch in time to support businesses returning to the workplace. The experience for office occupiers will include building re-entry guides, safety guides, tailored content and services to enhance their return to their workplace. 

King’s Cross Central is a 67-acre mixed-use scheme comprising 50 buildings including offices, homes, retail, restaurants and a university. Some of the largest companies in the world have already occupied space there or are building new HQs including Google, Facebook, Havas and Universal Music. It is owned by AustralianSuper and Argent

The deal at King’s Cross comes shortly after Equiem bought British Land’s digital property management platform, Vicinitee. The platform is used across more than 150 buildings throughout the UK, including Broadgate, The Shard and The Gherkin.  

Equiem said the deal to buy Vicinitee created the industry’s first workplace experience platform for managing tenant relationships, flex space and property operations in one system. Specifically, Vicinitee’s work order and contractor, visitor and space-management technology will be integrated into Equiem’s tenant engagement, vendor management and analytics platform, the company said. 

Equiem’s platform is used by more than 175,000 employees and residents across the world.