American beauty brand Urban Decay will open its European flagship emporium at 44 Carnaby St this summer with appearances by its celebrity brand ambassadors, including Gwen Stefani and Ruby Rose. The prominent corner store will hold Carnaby exclusive items, in addition to exclusive product launches released there the week before department stores get them. The store also houses a social space used for blogger events and photo shoots.

In addition, stateside heritage brand GH BASS celebrates 80 years with the launch of its first international store at 35 Beak St.

Other tenants in the world-famous shopping estate Carnaby Street include True Religion, Traditional Weatherwear and MAC.

Colliers and Cushman & Wakefield acted on behalf of the landlord, Shaftesbury.