Selfridges Reveals Interior Of Its New 'Design Studio' Concept
Selfridges revealed its new Design Studio concept, a 20k SF retail space full of art, fashion and curated design goods. Art installations—termed "follies," and created by Campaign—feature established and emerging fashion designers like Acne and Kenzo. The idea is to create "a theatre of forces," according to Design Week.
Other key features include an art gallery with works selected by Selfridges and its Design Studio partners and collaborators each season, and a book shop selling a mix of photography, fashion and art books, magazines, annuals and collectible editions.
The changing rooms are designed to be “Instagram-worthy,” according to Selfridges, featuring mid-century furniture, patterned curtains and music playlists curated by the designers. [DW]