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Hammerson Re-Creates Chelsea Flower Show Exhibition In Ireland

Garden of Pure Imagination

In a first for Ireland, Hammerson last night welcomed celebrity gardener Diarmuid Gavin’s critically acclaimed “Garden of Pure Imagination” at Dundrum Shopping Centre. The garden, which officially opened to the public on Saturday 20 May, will be open throughout the summer.

Gavin’s garden, which was awarded a Silver Gilt at the RHS & Chelsea Flower Show in 2016, combines traditional country garden planting with some intriguing special effects and offers a unique experience for shoppers, retailers and the wider community. The garden is the first Chelsea Flower Show exhibition to be re-created for the public, and Dundrum is the first shopping centre to host such a display in Ireland.

Hammerson’s Product Experience Framework aims to create destinations that are entertaining and exciting and give customers more reasons to visit. The garden invites visitors to "Move Their Imagination" by springing to life every 15 minutes through hidden cogs that drive a number of special garden guests and features. Over the course of the summer, the garden will play host to a series of events, such as children’s planting activities and garden yoga, which encourage visitors to get involved in gardening, learn about the living environment and promote sustainability, health and well-being.