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The Star Unveils Plans For Retail Experience

The Star, a massive multi-use project with partners The Dallas Cowboys, the City of Frisco and Frisco ISD, unveiled new plans for a 200k SF block of high-end storefronts, including retail, restaurants and new businesses. We take a look at how this project is evolving before our eyes.

The Star Unveils Plans For Retail Experience

A new restaurant complex will include City Works, Dee Lincoln Prime, Liberty Burger, Mi Cocina, Neighborhood Services, Nestlé Toll House Café by Chip, Next Step Dance and Tupelo Honey Café. You won't have far to roll to bed after gorging yourself--the Star is building at least one new hotel, in addition to the already-planned Omni luxury hotel.

The new partners at the Cowboy’s HQ keep coming: New retailers are expected to be announced in the coming months.

The retail portion was originally planned to be a three-story complex on the west side of the plaza. Now, storefronts will be south of The Ford Center and Dallas Cowboys World HQ, lining The Star Boulevard, Winning Drive and Cowboys Way. Neighborhood Services will be inside the Omni Hotel.

The Star Unveils Plans For Retail Experience

In addition to the new retailers, the Star will feature the Dallas Cowboys Ring of Honor Walk and Dallas Cowboys Community Ring of Honor. The area will honor the 21 members of the Dallas Cowboys Football Club who have made significant contributions throughout the team’s history. Community leaders will be recognized in a rotating showcase that will begin in 2017.

The Star is part of Frisco’s $5B Mile and the first complex of its kind. It includes the $350M HQ of the Dallas Cowboys, a six-story 435k SF building that houses the team’s operations and overlooks the indoor practice facility. It also houses Frisco’s special events center, a 557k SF multipurpose facility with 12,000 seats. 

The retail space at The Star was designed by O’Brien Architects and is slated to be completed in early 2017.