Frisco Office Park Transforms Into Mixed-Use Hub

The reimagining of HALL Park, the 162-acre office campus in Dallas' northern suburb of Frisco, is now one-third complete — a milestone moment in HALL’s $7B investment to reinvent the high-end but single-use office park into a place where people can live, work and play.

“We're transforming a traditional office park into a true mixed-use, outdoors-inspired environment, which is what the companies and residents of today want,” HALL Executive Vice President of Leasing Kim Butler said.

“Everyone wants to have convenience, entertainment and lifestyle amenities at their fingertips, and we want to make sure that HALL Park delivers for our office tenants, residents and visitors.”

The trend of developers adapting office-dominant districts into vibrant mixed-use districts isn’t new. But it’s a trend that will likely continue, according to CBRE’s Shaping Tomorrow’s Cities report, as millions of square feet of “opportune real estate” could be prioritized for upgrade or conversion.

For HALL Group founder and Chairman Craig Hall, HALL Park is a testament to the vision he had in the late 1980s for what farmland north of Dallas could be, and this investment is a recommitment to that vision.

A Bet On Farmland

Three decades ago, Hall made a bet that businesses and economic growth would head north as Dallas developed. To capitalize on his hunch, he acquired farmland and spent two decades creating what was then a state-of-the-art, 2.2M SF office park located off Gaylord Parkway and Dallas Parkway in Frisco, Texas.

His hunch was right.

The city of Frisco grew alongside the entire Lone Star State, which has become a magnet for businesses seeking a friendly regulatory climate and workers seeking a lower cost of living. The city’s population has grown five-fold in the last two decades, qualifying it as one of the nation’s fastest-growing.

Today, HALL Park is home to more than 200 companies and a thriving community of 8,000 office workers, anchoring a vibrant office district that has flourished around it.

Planning for the reimagined HALL Park began well before Covid-19. However, the pandemic’s dislocation to the way people work ultimately catalyzed HALL Group to continue with its redevelopment plans, with construction starting in 2021.

Elevated Hospitality

In October, HALL Group celebrated the grand opening of HALL Park Hotel, a 224-room boutique hotel and suites operated under the Autograph brand by Coury Hospitality, an Irving-based group owned by Paul Coury.

In addition to 60 extended-stay suites, perfect for the staff of companies relocating to Frisco from out of state, the hotel includes 20K SF of meeting and event spaces, a rooftop pool with a bar and a chef-driven restaurant, Palato Kitchen and Lounge, serving Italian dishes.

“We’re enhancing HALL Park with key amenities, including a hotel restaurant designed to serve office tenants with all-day dining options and unique offerings like picnic packages for al fresco enjoyment in the park,” Butler said.

Welcome Home

The hotel’s grand opening was preceded a year earlier by the opening of The Monarch, a 19-story, 214-unit luxury residential tower that Hall envisioned to serve the needs of both those working in HALL Park offices and others who want to live in the center of Frisco’s arts and culture district.

The building’s sixth floor serves as a 22K SF amenity space that includes a state-of-the-art fitness studio and a heated saltwater pool. Other amenities include an outdoor gourmet kitchen with gas grills and fire features, a pet spa, bike storage and an outdoor yoga lawn. 

On-site staff include a 24-hour concierge team and lifestyle coordinator responsible for planning monthly events for residents such as HALL Wines happy hours. 

Creating Memories

The hotel and residential tower are both anchored by Kaleidoscope Park.

The 5.7-acre park, designed by OJB Landscape Architecture, the firm behind the highly celebrated Klyde Warren Park in Dallas, is located on land HALL Group donated to the city of Frisco. It is run by the Kaleidoscope Park Foundation with support from Communities Foundation of Texas.

In addition to ample green spaces, the park includes a children’s playground, dog park and performance lawns.

The park is already growing: The city of Frisco recently approved a new $14 million public/private partnership to expand Kaleidoscope Park and develop a new, multi-use parking garage. New features of the park will include a dynamic water feature, an outdoor video screen and a stage to host community events.

This expansion will support the park’s free, year-round public programming — including yoga classes, a farmers market, petting zoos, science classes, concerts, films and music performances. 

The largest public outdoor sculpture in North Texas can be found at Kaleidoscope Park. Created by artist Janet Echelman, the piece, titled Butterfly Rest Stop, is the park’s crown jewel. The pendulum piece depicts milkweed flowers, a source of food for monarch butterflies. Frisco is in the path of North America’s monarch butterfly migration.

More than 200 other works of art are displayed throughout HALL Park.

A Foundation To Build On 

Despite the investments to broaden HALL Park’s mix of uses, Hall has never doubted that business and work will continue to be the foundation of the HALL Park experience and business model.

The Tower at HALL Park is Frisco’s newest office building, adding new amenities that many companies are looking for in today’s changing market. The 16-story, trophy office tower includes terraces on each floor, a fitness center, a corporate lounge, an outdoor amenity deck, and ground-level restaurants and retail.

In January, HALL announced that New York City-based Greek yogurt company Chobani would be moving its Plano office to Frisco at The Tower. The company signed a lease for almost 29K SF of office space and plans to move in this summer.

“Chobani is a trailblazing brand known for innovation and excellence, and we are proud to welcome them as one of the first tenants in The Tower,” Butler said. “The strong activity and interest we’ve seen in leasing underscore Frisco’s appeal as a premier office market and Hall Park’s position as a leading office destination.”

Butler said the momentum at HALL Park will continue as HALL Group further reimagines it, with millions more square feet of new construction planned. The plan is expected to take two decades to execute.

This article was produced in collaboration between HALL Group and Studio B. Bisnow news staff was not involved in the production of this content.

Studio B is Bisnow’s in-house content and design studio. To learn more about how Studio B can help your team, reach out to studio@bisnow.com.