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AT&T Pours $100M Into Downtown Campus Revamp, Adds Food And Retail

Discovery District Renovation

AT&T will drop $100M on its four-block downtown Dallas campus, adding restaurants, a small outdoor concert venue and a six-story video wall.

The renovation, which would be completed by the end of 2019, will join a number of redevelopment projects in downtown's southeast quadrant in the last year: the Statler Hotel renovation, a two-year upgrade of the Adolphus Hotel and the relocation of the Dallas Morning News to the old Dallas library.

"We're looking to inject additional growth, commerce and entertainment into Downtown Dallas," AT&T Regional Vice President Mike Peterson said in a news release Monday. "This investment will result in an urban green space that gives people a place to recharge and reconnect. And we couldn't have done it without the help of the City of Dallas, DART, Downtown Dallas Inc. and local businesses."

Jackson Street, along the AT&T campus, has been closed off to traffic. Once the construction is complete, the downtown campus will be "more walkable, bike-able and well-lit," according to AT&T. Known as the AT&T Discovery District, the site will include public WiFi, on-site recycling and smart irrigation. The goal is an environmentally sustainable community for AT&T employees, local residents and tourists.

Footprint for proposed AT&T Discovery District

Along with a new expanded AT&T store, the site will include a 425-foot-long water feature, a beer garden and several restaurants, and a planned entertainment stage for local artists, bands and kid's events.

AT&T, the nation's largest telecommunications company, moved its corporate headquarters from San Antonio to Dallas in 2008. Approximately 6,000 people are on the Dallas headquarters campus. A separate operational hub in Atlanta, devoted to entertainment, announced its relocation to Los Angeles last year.