JLL has named Dallas-based Siddharth Taparia its new global chief marketing officer. Taparia, who will remain in Dallas overseeing the company’s worldwide marketing strategy and activities, joins the company after rising through the ranks at SAP, where he started in 2006 as director/principal of Business Objects. Over his 15-year career at SAP, he held leadership positions in marketing, strategy, consulting, product management, and mergers and acquisitions, most recently serving as senior vice president and global head of Corporate Brand and Experience Marketing for the German enterprise application software company.

“As the real estate industry evolves in response to macro trends, including rising capital allocations, sustainability, technology transformation and increasing commercial real estate outsourcing, Siddharth’s proven success as an innovator and strategic marketer will be instrumental in positioning JLL’s full capabilities to the market,” JLL CEO Christian Ulbrich said in a statement.

Taparia grew up in India, where he earned an engineering degree in information technology from Rajiv Gandhi Technical University, and holds a master’s degree in management information systems from Texas A&M University. He sits on the board of the CMO Council and was named in 2018 as one of the 40 Under 40 by DMN, an organization focused on digital and data-driven marketing.

He is also an author and adviser on data privacy, cloud computing and value-driven marketing.

“What makes JLL truly unique is the company’s purpose to ‘shape the future of real estate for a better world,’” Taparia said in a LinkedIn post Monday announcing his new role.

Taparia cited the redefinition of where and how the world works, attracting and retaining talent, sustainability and the impact of technology on changing customer expectations and experiences as examples of how commercial real estate is poised to make its mark on the future.

“In short, it is one of the most exciting times to be part of the great reimagination happening in this $3.9 trillion industry. And I for one cannot wait to get started,” he said.