Centurion American Expands Footprint Across North Texas

Few real estate markets are hotter than North Texas.

Five of the top 10 housing markets in the U.S. for 2026 are in North Texas. Last year alone, the region’s largest metropolitan area, Dallas-Fort Worth, witnessed an influx of more than 123,000 residents. 

But before North Texas became the No. 1 market in the nation for real estate investment, one firm saw its promise and longevity: Centurion American Development Group.

Founded by Mehrdad Moayedi in 1990, Centurion American is a development firm focused on master-planned communities and commercial assets, including office, hotel and mixed-use properties. Over the past 35 years, the firm has developed more than 200,000 lots spanning 75,000 acres in 300 communities.

“[Centurion American] was founded with a simple but ambitious vision: to create exceptional communities and developments that enhance the way people live, work and connect,” said Moayedi, Centurion American's president and CEO. “What began as a focused effort in land acquisition and residential development has evolved into one of Texas’ most diversified real estate development firms.”

Sean Terry, vice president at Centurion American, said that when the firm began, Moayedi made a commitment to acquiring land in emerging markets ahead of expansion, which positioned the firm to develop in areas that are now among the fastest-growing communities in the state — including McKinney, Celina and Forney. 

This laid the foundation for Centurion American to think beyond traditional development models and embrace large-scale, mixed-use master planning. 

Its biggest master-planned development to-date, Legacy Hills in Celina, spans 3,200 acres and, once completed, will include more than 11,000 housing units — 7,000 single-family homes across seven subdivisions and 4,100 multifamily units. There will also be an estimated 100 acres of commercial space featuring restaurants and shops. Construction started in 2022, and the full build-out will take approximately 10 years, Terry said. 

Centurion American is building two other large-scale master-planned developments: Collin Creek in Plano, a mixed-use development on the site of an obsolescent shopping mall, and Preston Harbor in Denison, a $7B, 3,100-acre mixed-use development that is expected to double the town’s population, Terry said. 

Collin Creek will reimagine the outdated mall as a new shopping district, encompassing shops, restaurants and hotel space as well as approximately 500 attached single-family residences, 300 independent-living units and 2,300 multifamily units. 

Preston Harbor’s first stage of development will feature up to 1,300 single-family homes. Once completed, the development is projected to be home to more than 8,000 single-family lots and about 1,500 multifamily units.

“These large-scale developments reflect the growing demand for integrated, amenity-rich environments where people can live, work and socialize in one connected space,” Moayedi said. “Suburban expansion remains incredibly strong, particularly in areas surrounding Dallas-Fort Worth, where population growth continues driving housing demand.”

Moayedi said population growth of this magnitude represents tremendous opportunity but also requires care and responsibility. Development is more than just building houses; it’s about creating a sustainable community that can support long-term growth, he said. That’s why addressing affordability and infrastructure are top priorities for Centurion American.

Working closely with builders and municipal partners on each project, Centurion American provides a range of housing options across different price points. This allows its communities to serve diverse demographics and stages of life, Moayedi said. 

Moayedi also said the firm invests heavily in proactive planning for roads, drainage, utilities, schools and other municipal services — ensuring each development is ready for the future. It also emphasizes thoughtful land planning, often incorporating green spaces, parks and walking trails throughout its developments, he said. 

“Years ago, the focus was primarily on delivering housing and commercial space to meet immediate market demand,” Moayedi said. “Today, development requires a much broader and more strategic perspective. This has pushed us to think more holistically about how communities function and grow over time.”

As Texas remains one of the most dynamic development markets in the nation, Moayedi said Centurion American believes North Texas is just getting started. The firm expects opportunities in both suburban expansion markets as well as urban redevelopment — where outdated assets can be transformed into modern destinations.

“With continuing corporate relocation, job growth and an influx in population, Texas will sustain demand for residential, commercial and mixed-use assets for many years to come,” Moayedi said. “Centurion American is positioning itself for the future by staying disciplined in land acquisition. Our goal is to define what the future of development looks like in the Lone Star State.”

This article was produced in collaboration between Centurion American and Studio B. Bisnow news staff was not involved in the production of this content.

Studio B is Bisnow’s in-house content and design studio. To learn more about how Studio B can help your team, reach out to studio@bisnow.com.