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How to Engage the Media

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How to Engage the Media

Bisnow's own DFW reporter Tonie Auer (far left, with Fort Worth Star-Telegram's Steve Kaskovich, KXAS NBC DFW's Stephen Wright and Fort Worth Business Press' Robert Francis) spoke at the Fort Worth Chamber of Commerce Media Workshop Tuesday at the Fort Worth Club. Some tips you may want to keep in mind when sending out news releases: be short and to the point, set yourself up as an expert in your industry niche and be available to comment when asked. And give Bisnow all of your exclusives (OK, we made that one up, but we do like it.)