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WHAT’S HOT IN CRE SOCIAL MEDIA

Dallas-Ft. Worth
WHAT’S HOT IN CRE SOCIAL MEDIA
You have a healthy ?app? etite  for technology: Twitter, apps, blogs, and more. Good thing, too, 'cause that's what's on the menu today.
 
Marcus & Millichap's Rick Peltz and Mark Varghese
Beware BlackBerry users: you've had a good run, but the iPhone/iPad/Android hipsters have won, and that's who CRE app developers are serving. Marcus & Millichap CIO Rick Peltz (with database manager Mark Varghese) tells us BB users among M&M's more than 1,200 agents have dropped to 500 (and falling). The firm's app can be updated on the fly by the agents and include closed deals, new listings, news, and contact info—all searchable content by property type or location and text or call the agent on the spot. By December, nearly 3,000 had downloaded the app.
JLL's Scott Hays
JLL digital director Scott Hays tells us JLL's app has been downloaded 6,100  times—all iPhone users, though the firm is looking at Android, too. It's an extension of JLL's website, featuring research, news, video, and people finder. Just like the M&M app, it's made for clients but pH-balanced for brokers to use as a sales tool. Next: availability in other languages to reach JLL's global markets. (What about 3D, Scott?)
Blyncc App Development's Todd Kuhlmann and NAI Latter & Blum's Karl Landreneau
Todd Kuhlmann?s Blyncc App Development licensed its real estate brokerage app to NAI Latter & Blum (34 minute, six second average visit and over 1,000 downloads). Todd (above at the NAI Convention with NAI Latter & Blum?s Karl Landreneau, who starts a three-year run as CCIM prez in October) launched his company with Henry Kirk after the pair met doing tech training for CCIM members. Blynnc also has its own app, TheAnalyst (for the iPhone and iPad), which offers calculators for environmental risk, distance and area, amortization, IRR, lease versus own, loan amount, 1031 exchange, and investment analysis. Soon: competitive lease analysis for comparing up to three leases.