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SUPER (BOWL) CRITIQUE

Dallas-Ft. Worth
SUPER (BOWL) CRITIQUE
Robert Cluck
Bragging rights. Arlington mayor Robert Cluck has 'em. It's good to be mayor of a city that's hosted a World SeriesNBA All-Star game, and a Super Bowl within a 13-month time span. We snapped the mayor last week during a panel about the economic impact of Super Bowl XLV at American Airline?s C.R. Smith Museum in Fort Worth. Local chapters of the Association for Financial Professionals and the Construction Financial Management Association hosted the mayor, who proclaimed that the city wants to do all three all over again (despite the years of planning that went into it). Vista American Corp?s Richard Scott says it's no surprise that the Super Bowl did well, as football is the sport of choice in Texas—more people attend its games than all other sports combined. Over the course of two weekends in 2010, the average attendance for four games (two college and two professional) in Texas was 85,000people per stadium/event.
Dallas Cowboys CFO George Mitchell III
Cowboys CFO George Mitchell III (not to be confused with the original and II) says the stadium was built with hopes that it would host a Super Bowl. While it's hard to believe Jerry Jones would do anything that wasn't a big moneymaker, George says the Super Bowl didn't make big bucks for the organization. But the three Dallas Cowboys Pro Shops at DFW Airport had one of their biggest retail days ever the Monday after the big game. Local hotel occupancies were among their highest ever and one restaurateur in Uptown told George he'd never before been in the black in February. George says it was a great showplace for the stadium and "we?d do it againtomorrow.? Next time, we put in a request for better weather.