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MASTERFUL MARKETING

Dallas-Ft. Worth
MASTERFUL MARKETING
Matt Schendle, Cynthia Cowen, Meredith Durham, Duane Hale, and Mark Dickenson
Quiet please. Please read this as if we were whispering. We set up on the "19th hole" of Lincoln Centre (owned by TIAA-CREF and managed by Cousins Properties) on Friday to confer with celebrity mini-golf caddies: Cousins VPs Matt Schendle and Cynthia Cowen, leasing associate Meredith Durham, TIAA-CREF directorDuane Hale, and Cousins SVP Mark Dickenson. Why the iconic Masters outfits? It wasn't just to drink vodka-spiked iced tea and lemonade but as a marketing ploy. Mark tells us a mini-golf competition lured in about 50 tenant rep brokers who putted (while touring vacant space) in hopes of winning a trip to The Masters. It's all about creative marketing, he says.