Under Armour Brand House Charges Ahead
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Put in that specialty uniform request for your kid’s Little League team now because there will definitely be a line around the block. Under Armour secured a building permit for its 600 N Michigan Ave Brand House, slated to open in March, according to Chicago Cityscape. The build-out is estimated to cost $1M. What makes a “Brand House,” you ask? It will include almost 30k SF of immersive shopping, the company says (think lots of digital displays), along with apparel for the whole family and sports equipment. For more on North Michigan Avenue, one of the city’s top five surging retail corridors, check out our slideshow.