Redesigning the Doctor's Office
As healthcare shifts from delivering volume to delivering value, doctors’ offices need to be redesigned. This will have a big impact on you, whether you're building those offices, or leasing them. And it's why we're excited to host Bisnow’s The Impact of Healthcare on Real Estate, at the Renaissance Baltimore Harborplace Hotel Monday, May 4, starting at 8:30am. For a preview, we spoke with three of our panelists.
GBMC HealthCare in Towson last year redesigned one of its primary care offices to cut down wait times, maximize its use of space and improve workflow. After checking in at a greeter station, patients go directly to a single wellness room, where they get all their tests and lab work done, rather than spend an hour flipping through old Time (or Highlights) issues in a waiting room.
The $1.1M facility is modeled after Virginia Mason Medical Center in Seattle and Toyota’s lean production system. GBMC plans to redesign its 14 primary care sites in Baltimore County over the next five years to be more patient-centered, starting with the Owings Mills office later this year.
“The goal is no longer how many X-rays we can sell,” says GBMC CEO John Chessare. The New Jersey native is pictured here with his son Mike at the Bridgestone Arena in Nashville. “It’s not about churning office visits anymore, but getting value out of the office visit.”
Real estate can better suit the needs of patients, says Johns Hopkins Medical Management Corp president Gill Wylie. It too has taken a look at Virginia Mason’s model and may apply lean principles to its primary care sites. “Traditional spaces are going by the wayside,” Gill says.
Johns Hopkins may rely on a hub-and-spoke network down the road, with large outpatient centers located strategically throughout Greater Baltimore, DC and pockets in between.
Kaiser Permanente wants to open more offices closer to its members, says Clayton Mitchell, Kaiser’s executive director of national facilities services, mid-Atlantic. He’s pictured with his son Austin and daughter Kendra glacier hiking in New Zealand last September. Kaiser's business model is to operate primary care sites within a 15-minute drive of its members and specialty care offices within a 30-minute drive. Clayton says Baltimore is an underserved market where it would like to have a greater presence.
Later this year, Kaiser is opening a 19k SF medical center in Little Italy, which will replace an older facility a few blocks away.
You can hear these speakers and more talk about the rising costs and expanding footprint of healthcare real estate. Join us for The Impact of Healthcare on Real Estate, at the Renaissance Baltimore Harborplace Hotel Monday, May 4, 8:30am.