Manhattan Post-Production Shop Heading To Selig's The Works

Film, TV and commercial post-production in Georgia is getting a boost thanks to an adaptive reuse project.

New York-based Uppercut is planning to lease 10K SF at the first phase of The Works, the $200M redevelopment of an 80-acre industrial project along Chattahoochee Avenue by Selig Enterprises, the Atlanta Business Chronicle reports.

Uppercut has clients such as Toyota, Nike and Johnson & Johnson, and plans to open its Atlanta office in 2020, the paper reports. Post-production is the work on a film or show done after principal photography has ended.

It has been viewed as lacking in Georgia, despite the state's lucrative film and television production tax credit. Recently, Atlanta film producers Len Gibson and Wayne Overstreet, through their Go Media outfit, have pledged $150M toward establishing more post-production facilities in the state. It was unknown if Uppercut was a beneficiary of this incentive.

"Until we're able to secure post-production, we will always be susceptible to Hollywood deciding they could leave," Overstreet previously told the ABC. "The work is done where the directors live, so if we can fund opportunities for projects of local filmmakers we can do production and post-production in Georgia, and then we have a sustainable, replenishable model."

Despite the meteoric rise in productions in the state — now tallying more than 300 TV shows and films this year — there has been a cloud hanging over the industry due to the state's Heartbeat Bill, passed early this year by state legislators and signed by Gov. Brian Kemp. That bill prohibits abortions of a fetus once a heartbeat is detected, usually around the six-week mark.

The passage of the bill, originally slated to take effect in January, caused an uproar among many in Hollywood. Major studios threatened to pull production from the state in response, with one prominent Atlanta studio owner claiming productions were already avoiding Georgia. But earlier this week, a federal judge ruled the law unconstitutional, blocking the law's enactment in January as opponents fight the measure in court.

Continue reading this story with a free account

Log in or register
Sign up for more articles like this
Subscribe to Bisnow's Atlanta Newsletters
Related Stories

Downtown Los Angeles Retail, Office Hub The Bloc Up For Sale

Distress Divide: How Private vs. Institutional Investors Are Thinking About D.C. Office

Interest Rate Hike Douses Outlook For Atlanta Developers

Chicago Office Deals Feature More Scrutiny, Added Tenant Protections

Tishman Speyer Retakes Chrysler Building, Plans $235M Renovation

Activist Investor Buys Stake In Empire State Building Owner

San Francisco Office Market Climbs, Fueling Demand For Large Blocks, Luxury Space

Affinius Relinquishes Big Office Building Next To Capital One Arena

One Thomas Circle, The Elevated Workplace For The Way D.C. Works

Hedge Fund Breaks NYC Record With $375-Per-SF Office Lease

Renewals Dominate In Years-Low Office Leasing Quarter

South Fulton Mayor Embraces Data Centers After End Of Moratorium