Tenant Demand For Connectivity Brings Wired Certification To Atlanta
This month marks the official launch of Wired Certification in the Atlanta office market. Atlanta’s leasing decision-makers will now be able to identify which office buildings offer the digital infrastructure needed to keep their companies online and productive.
“Connectivity is a fundamental resource for businesses to operate successfully,” WiredScore Head of Atlanta JD Jeske said. “Wired Certification demonstrates that Atlanta’s commercial real estate assets have advanced connectivity infrastructure by providing transparent, globally recognized ratings that help attract and retain businesses.”
Atlanta property owners have led the charge to adopt Wired Certification, a commercial real estate rating system that empowers landlords to understand, improve and promote their buildings' digital infrastructure. The Allen Morris Co., The Ardent Cos., The Brookdale Group, Columbia Property Trust, Hines, Jamestown, Lionstone Investments, North American Properties, Richard Bowers & Co., Seven Oaks Management, Third Rail Studios and Zeller Realty Group have already committed to Wired Certification, with more owners to follow in the coming weeks.
“We are excited to join WiredScore as a launch partner and welcome Wired Certification to the Atlanta office market so that tenants will be able to easily identify office properties that offer best-in-class connectivity," The Brookdale Group President and Chief Operating Officer Fred H. Henritze said.
In Atlanta, reliable internet infrastructure now takes precedence over location and cost when it comes to selecting office space, according to WiredScore's Atlanta 2018 Tenant Tech Trends report.
“Piedmont Center continues to position itself as a leading location for tech companies, where the infrastructure and comprehensive services support and drive talent recruiting and retention to a unique campus environment in the heart of Buckhead," The Ardent Cos. Managing Director Mike Guynn said. "Wired Certification supports our mission to provide top-line amenities and experiences for our tenants and visitors.”
The survey of Atlanta's office tenants found that 89% of office workers experience regular connectivity issues in their current space. Ninety percent of workers believe that their company should prioritize accessible and reliable internet connectivity when selecting office space.
“We support WiredScore's mission to improve transparency around digital infrastructure in commercial properties,” Senior Vice President of Economic Development for Invest Atlanta Kevin Johnson said.
The report also found that 83% of office workers would encourage their company to find a location with better, more reliable internet connectivity. Of the same respondents, over 75% said they have to stop working when the internet goes down, or that poor connectivity disrupts their ability to work. Unreliable internet connections can bring businesses to a halt, and survey respondents said unreliable service leads to frustration, tension in the office and reduced productivity.
WiredScore’s presence in the market will provide Atlanta’s office occupiers comprehensive information on the connectivity infrastructure of office properties so that they can sign leases in properties that serve their digital needs.
“The growing adoption of Wired Certification will showcase Atlanta as a smart place to grow businesses and invest,” Jeske said.
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