Y'allywood Soundstage Gets New Owner: The Atlanta Deal Sheet
One of the three production studios operated by Eagle Rock Studios has been sold to a new owner, but the cameras will keep rolling at the Norcross facility.
Birmingham, Alabama-based Skyland Partners sold 2225 Skyland Court, a 161K SF warehouse operated as a television and film production studio, to Texas-based Decova Inc. for $27M.
The facility is part of the three-building Eagle Rock Studios Atlanta network, which also includes the main production studio at 6269 Best Friend Road in Norcross and 1375 Beverage Drive in Stone Mountain.
In 2024, Eagle Rock sold 2225 Skyland Court for $22M to Skyland Partners, according to Gwinnett County property records. The studio then leased back the space to continue operating the hub for film and television productions, Eagle Rock Director of Operations Rio Amir said.
Amir said Eagle Rock Studios has already come to an agreement to continue on with the new owners.
“We made a deal with them to stay at least another two years, so we’re in good shape,” he said.
The sale comes at a time when Y’allywood has been in a production slump since the ending of a pair of 2023 strikes by the Screen Actors Guild-American Federation of Television and Radio Artists and the Writers Guild of America.
Amir said two of Eagle Rock’s buildings are being fully utilized at the moment, and the third — its Stone Mountain location — is between productions.
SALES
Orlando-based Sentio Investments purchased the Village Park Senior Living campus in Alpharetta from Dallas-based private equity firm Century Bridge Capital for $99.4M, according to records in the Georgia Superior Court Clerks' Cooperative Authority database.
The complex at 12300 Morris Road includes both independent and assisted living facilities, according to its website.
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The Gwinnett Housing Corp. purchased Spring Swallow Lodge, a 41K SF extended-stay motel in Peachtree Corners. It plans to transform the “obsolete extended-stay hotel into long-term affordable housing,” the nonprofit said in a press release.
Gwinnett Housing did not provide sales data in the release. The previous owner sold the facility to the nonprofit last year for $8.7M from an Atlanta-based LLC called Spring Swallow Lodge, according to Gwinnett County property records.
Gwinnett Housing plans to spend $14.5M to create 73 affordable housing studios and one-bedroom units, with occupancy set for the fall of 2026, the press release states.
“This extended stay conversion aims to replace transient, poorly managed housing with safe, stable housing and reliable on-site staffing,” Gwinnett Housing said.
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Hersha Hotels and Resorts shelled out $101.3M for the Westin Savannah Harbor Resort & Spa hotel from an LLC attached to Brookfield Properties, according to records in the Georgia Superior Court Clerks' Cooperative Authority database.
Brookfield picked up the 403-room resort hotel in 2021 for $78.2M, according to Chatham County property records. The transaction includes 52K SF of meeting venues and an 18-hole golf course.
JLL’s Andrew Dickey, Maciej Polek and Derek Hayden brokered the transaction.
DEVELOPMENT
Atlanta-based Selig Enterprises is in talks with local stakeholders to potentially rezone a 1.75-acre site along Ponce de Leon Avenue, across the street from Hotel Clermont, for a mixed-use redevelopment that would include residential, retail and green space, Urbanize Atlanta reported.
Selig presented initial plans to the Virginia-Highland Civic Association, where the firm proposed a 14-story tower with 375 residential units and 10K SF of retail, Urbanize reports, citing sources familiar with the meeting.
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The Atlanta BeltLine and Urban Realty Partners have brokered a public-private agreement to turn the historic Cut Rate Box Co. into a mixed-use project, one that will preserve two warehouse buildings on the site at 1088 and 1100 Murphy Ave. in Oakland City.
The 6-acre site is also across Sylvan Road from Murphy Crossing, another BeltLine-planned redevelopment site.
The first phase of the project will transform the two warehouse buildings into 126 loft apartments and 16K SF of commercial space for small local businesses and another 3K SF of retail and restaurant space, according to a press release.
Thirty percent of the units will be reserved in perpetuity for renters earning as little as 60% of the area median income, and another 35% of the units will be preserved at 80% AMI for 20 years.
