Central Perimeter's Attracting Millennials. Here's How.

Central Perimeter is holding its own in attracting and retaining Millennials. That's among the reasons we're excited to host our Future of Central Perimeter at the Hyatt Atlanta Perimeter at Villa Christina on May 27, starting at 7:30am. Here are four ways CP keeps Corporate America's No. 1 demographic coming.

Ackerman & Co's Kris Miller says CP has become as walkable as Buckhead and has four MARTA transit stops (just a 20-minute ride to Midtown). The submarket has also seen a dramatic rise in mid-rise multifamily, especially around the Hammond Drive corridor, which has created a quasi-urban environment. And CP (especially Pill Hill) is the undisputed ground zero for Atlanta's healthcare industry, a sector that's employing a huge swath of Millennials. Pushing aside decisions by Cox, State Farm and Mercedes-Benz to consolidate HQs or major office ops in CP, these are factors that the wider corporate world recognizes about the submarket, Kris tells us. Many of the tenants who are considering Central Perimeter aren't comparing it to North Fulton, he adds, but rather Midtown and Buckhead.

CP is still the demographic center of Metro Atlanta, says Cushman & Wakefield's Andy Sumlin, also a panelist. For some companies, the need to be in Midtown—especially if there's a critical need to feed off of Georgia Tech—is very real. But for most companies, it's more than just Millennials who make up the workforce. Plus, Millennial's infatuation with urban living may not be a permanent trend. Once they have families, the need for a suburban lifestyle may be more a necessity. “There are intown options, but it's not for everybody. And not for every pocketbook, too. That furthers the argument that Central Perimeter is not going to fade away,” he says.

Kris and Andy are among a host of illustrious panelists, including Dunwoody Mayor Mike Davis (here), City of Sandy Springs Mayor Rusty Paul, KDC's Alex Chambers, MARTA's Amanda Rhein and State Farm's Juaquin Jordan who will speak at our Future of Central Perimeter at the Hyatt Atlanta Perimeter at Villa Christina on May 27, starting at 7:30am. Sign up here!

Continue reading this story with a free account

Log in or register
Sign up for more articles like this
Subscribe to Bisnow's Atlanta Newsletters
Related Stories

Furniture Outlet The Dump Is Getting Dumped In Atlanta

Downtown Atlanta Improvement Group Picks Food Bank Chief As Next Leader

Trump's DEI Crackdown Is Creating New Risks For Landlords That Lease To The Government

Brandon Johnson Seeks Second Term Amid Strained CRE Relationship

Thor Equities Plans $1B Data Center In North Georgia: The Atlanta Deal Sheet

Former CBRE Exec Suing Brokerage Giant Over Age Discrimination, Whistleblower Complaint

D.C. Investor Behind The Stacks Swaps CEO For First Time In 25 Years

Solar Projects In Georgia Meet Local Backlash As Data Centers Drive Demand For Power

CBRE IM Buys Net Lease REIT For $1.6B, Plans More Investment

The Difference Between Service And Hospitality That Makes A Flexible Workspace A Success

Beyond The Boom: How Miami's CRE Market Continues To Be Resilient

Sixers And Flyers Unveil Renderings Of South Philly Arena Due In 2030