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Greenstone, Brand to Build Luxury Mixed-Use

Greenstone, Brand to Build Luxury Mixed-Use

Greenstone Properties and Brand Properties are aiming for an Avalon-lite mixed-use development directly across from the Atlanta Athletic Club. (Putting a place to snack right next to where people work out? Someone is applying their psych 101 lessons.)


We learned that Brand Properties has 20 acres under contract (somewhat off to the right of this pic, at the intersection of Highway 141 and Old Alabama Road)with the premier golf club in Johns Creek. The land is vacant, often used by ACC as overflow parking for events, including PGA Tours. But if the land sale closes, Brand Properties Brand Morgan says the developers envision a very high end project with boutique retail and Class-A apartments. Brand says closing on the land (for an unspecified sum) could happen by this fall--depending on the entitlement process with Johns Creek. We have a long process ahead of us, he says.


This is the latest suburban mixed-use development that could see the light of day. Greenstone, of course, has partnered with North American Properties in the Avalon development in Alpharetta that is well under way. Andwe reported last month about Lennar Multifamily Investors plans to develop a high-end apartment and mixed-use community in Peachtree Corners (above)that could deliver as early as next year.