CLASS-A? TRY CLASS-ZZZ

One of Atlanta's premier restaurant brokers will help the metro area catch a few  zzz's. The Shumacher Group's  Harold Shumacher  is repping a new high-end mattress store  with plans to enter Atlanta with three stores initially and 2,500 stores across the US in 10 years.
 
Called Zzz?s By Ashley (a new division of Ashley Furniture), the store will be more of a day spa than a typical mattress store. Harold gave us the details at yesterday's ICSC Southeast Conference at the Cobb Galleria. He just got the assignment this week and hasn?t even scouted locations yet, but he tells us the company is seeking high-density areas with average incomes of $75k/year.
 
So, what will greet a shopper? Think of a serene lobby with spa amenities like skin lotions, Harold says. And shoppers are also given slippers so they can lie on the mattresses to test them out. Harold says the company is targeting Atlanta, LA, Phoenix  and Chicago for its initial rollout.
 

Continue reading this story with a free account

Log in or register
Sign up for more articles like this
Subscribe to Bisnow's Atlanta Newsletters
Related Stories

Former Vornado Exec Gets 11 Years In Prison For Stealing $9.5M From REIT

Banyan Street Reveals Vision For Atlanta Financial Center: The Atlanta Deal Sheet

U.S. Manufacturing Surge Feeding Demand In Atlanta's Industrial Market

LA's New Mayor Is Nithya Raman, Housing Developers' Friend And Foe

High Rates, Higher Demand: Inside NYC's Next-Gen Tenant Surge

From Waterfront Development To City Charters: How South Florida Voted On Local CRE Ballot Measures

Democrat Letitia Plummer Wins Harris County Judge Election

Texas Flips Blue, Putting Data Center Boom On Notice

Hynes Vows To Bring Property Tax Stability As New Cook County Assessor

Donalds Makes History With Win For Florida Governor, Voters OK Property Tax Amendment

Bottoms Wins Georgia Governor's Race With Pledge To Boost Affordable Housing

Piedmont Realty Exiting Houston Market With Office Dispositions