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A Magician Never Reveals Her Secrets

A Magician Never Reveals Her Secrets


Recently, several news organizations have asked us to explain our success. (Success, really? Our wardrobe tells a different tale.) But if pushed, and asked if we have a secret sauce, a journalistic genie, or even your run-of-the-mill deal with the devil, we would have to say it's nothing quite so fancy. As we told the reporter in this article by minB2b: "The key ingredient to transforming trade writing into an enjoyable read? Humor." What, you didn't notice? Well, please play along and, uh, humor us. Check out the whole article for a few more alleged secrets. Or just enjoy the illusion.