Recently, several news organizations have asked us to explain our success
. (Success, really? Our wardrobe tells a different tale.) But if pushed, and asked if we have a secret sauce, a journalistic genie, or even your run-of-the-mill deal with the devil
, we would have to say it's nothing quite so fancy. As we told the reporter in this article
by minB2b: "The key ingredient
to transforming trade writing into an enjoyable read? Humor
." What, you didn't notice? Well, please play along and, uh, humor us. Check out the whole article for a few more alleged secrets
. Or just enjoy the illusion.