The Playhouse Village Association (PVA), a nonprofit corporation formed in 1996 as the Playhouse District Association, is dedicated to managing and marketing Pasadena’s Playhouse Village. In 2001, a coalition of PVA members, property owners and business owners formed a Property-Based Business Improvement District (PBID). The PBID pools private dollars to fund activities and services in the 32-block Playhouse Village which is governed by an 11-member board of directors representing the district’s property owners, businesses and institutions.Ambitious programs result in an increasingly vital district. The PVA organizes its work into five program categories, each with a standing committee to guide and carry out activities and tasks focusing on the built environment, economic development, organizational resources, parking and promotions/marketing. We also provide programs to provide enhanced maintenance and security for the area.