Extreme Makeover: Restaurant Edition

Falls Church's 2941 underwent a massive makeover last year, after which its WaPorating was downgraded from 3.5 stars to 2. Sietsema clearly thought the makeover was no good, but the restaurant's bottom line tells a different story.

[caption id="" align="alignnone" ] Photo Credit: Gary Barnhart[/caption]

According to Chef Bertrand Chemel, "Before, we were a 3.5 star restaurant with a half-empty dining room on many nights; now, we're only 2 stars and business is better than ever." Both the space and the menu were revamped to change the restaurant's image from that of an expensive, once-in-a-while experience to a more approachable, upscale-casual venue.

[caption id="" align="alignnone" ] Photo Credit: Gary Barnhart[/caption]

The dining room is now white-tablecloth-free with a more modern look and feel, and the check average has gone down from $110-$140 per person to $55-$80--though Bertrand assures us that the team behind the food and its quality remain the same. Customers now return on a monthly, even weekly basis, as opposed to just visiting on holidays or special occasions, and Bertrand tells us the feedback has been overwhelmingly positive.

[caption id="" align="alignnone" ] Photo Credit: Gary Barnhart[/caption]

Improving its bar business was a major focus of 2941's makeover. The remodel created a more well-defined bar and lounge area by erecting visual barriers between the bar and the dining room, effectively separating the two and creating a more bar-scene-friendly space. With an eye towards happy hour gatherings, flexible high-top seating was added to accommodate large groups. A new bar menu was created as well, offering more casual and affordable options and a significantly wider range of craft beer and cocktail options, as well as wines by the glass. As a result, 2941 has seen its bar business quadruple.

Continue reading this story with a free account

Log in or register
Sign up for more articles like this
Subscribe to Bisnow's Washington, D.C. Newsletters
Related Stories

270-Unit Manassas Gated Community Sells: The D.C. Deal Sheet

BXP Closes In On Next D.C. Office Development As It Shrinks Assets

How Metropolis Is Bringing Parking Into The Future With AI And Recognition Technology

Montgomery County Approves 18-Month Data Center Moratorium

With New $250M Deal, Elme Is Fully Set To Liquidate

Simpson Thacher Appears In Talks For What Could Be One Of D.C.'s Largest Office Leases In 2026

Hines Nabs 4 Prince William Housing Sites: The D.C. Deal Sheet

AvalonBay Sells 217-Unit Community Next To Greensboro Metro

GSA Head Says Federal Government Has 'Place To Play' In Southwest D.C. Redevelopment

Downtown D.C. Office In Receivership Hits Market For Conversion

Nonprofit Takes On $105M Silver Spring Project: The D.C. Deal Sheet

Janeese Lewis George Wants To Stabilize Rent. The Question Is How