Smashing Data Just Got Bigger

Jeremy Farber has been destroying and recycling hard drives and cell phones for a decade for private companies and government agencies. Now it's time to take it up a notch. The Chantilly, Va.-based company, which recently changed its name from PC Recycler to Securis, launched a franchise model to be able to offer its data destruction and secure recycling services to businesses outside of the DC region. The company also invested in technology that's able to destroy smaller data storage devices like the one Jeremy is holding. (No, the technology isn't a shoe.)

Jeremy started his company in 2003 after buying and selling used computers on eBay and realizing there was no way to dispose of any unsellable machines. It's been useful in industries where data storage is heavily regulated like financial and healthcare. The company's newest technology pulverizes thesolid-state drives that many of its customers are now using. They have smaller memory chips that can fall through the cracks of traditional shredders, but the new machine pulverizes them into dust (left). Securis' first franchise kicks off in Baltimore, with four more to follow this year.

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