KZO Innovations execs Wes Cruver and Jeff Fissel set out to find partners to help sell and market their interactive video platform. But instead they accepted an offer to sell the company. The Reston, Va.-based company is now part of Bedford Funding's private equity portfolio. The six-year-old company will run as a standalone entity focused on tech that lets customers create interactive and searchable videos for enterprise training and communications. KZO has previous funding from Valhalla, CNF Investments, In-Q-Tel, and several angels.

Here with the rest of their team, Wes and Jeff say the deal was intriguing because of Bedford's investments in other companies that could integrate KZO's video tech into their software. (It's like the first person who bought peanut butter and jelly separately, before realizing they landed on something huge.) Several large companies like Clark Construction and the intel community have used KZO's product to train and communicate with employees based in different locations. Being able to search down to a particular word in a video has been a major selling point, says Wes.

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