Optoro’s cloud-based software and e-commerce platform let retailers deal with the 10% to 15% of inventory that’s returned or deemed excess. Consumers get amazing deals, retailers avoid any loss and items stay out of landfills. The revenue-generating company, launched by Adam Vitarello (above) and Toby Moore (right), both 32, has nearly 200 employees. It’s backed with $50M from investors like Kleiner Perkins and Revolution Growth, and clients are Top 50 retailers. Before launching Optoro in 2008, Toby and Adam co-founded eSpot, one of the first eBay drop-off stores in the country.
What you didn’t know about Adam and Toby:
Adam never had interest in business growing up, but did love Legos.
He once watched Groundhog Day every day for a month.
His happiest moment was reaching the top of Mt. Kilimanjaro. His second happiest was leaving the top.
He studied History and Latin American studies at Brown.
Toby went bungee jumping three times at three locations in one day.
His bucket list includes riding a bull.
One of his biggest fears is getting left alone and lost at a giant, crowded grocery store.
He used to have a turkey with candles in it for his birthday growing up, instead of a cake.
His sisters, Jocelyn Gailliot and Maddy Grayson, co-founded local e-commerce company Tuckernuck.
