Pacific City: This Time for Sure?

The much-delayed Pacific City in Huntington Beach has been in the works going back to June 2004, when the city council first approved the mixed-use project on a 31.5-acre site along Pacific Coast Highway between Huntington and First. Since then, the project’s created a hole in a prominent oceanfront location, though now it has some mojo. DJM Capital Partners recently acquired 11 acres from owner Crescent Heights, and unveiled plans for 191k SF of open-air retail, restaurants, and entertainment, and an eight-story hotel. (Shoot, we better dig up that chest of gold bullion we buried there.)
“Southern California needs a new retail experience beyond the lifestyle center or regional mall,” DJM Development Partners prez Lindsay Parton tells us. The retail and restaurants will be in several two-story buildings set around a meandering central pedestrian street dotted with plazas. Not only that, Lindsay says, the design incorporates every possible “view corridor”—including from the hotel’s guest rooms, pool deck, and common areas—to remind visitors of the property’s oceanfront location.

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