An ultra-luxury condo project branded by hotelier Four Seasons is rising in a West LA neighborhood considered the gateway to Beverly Hills. Locally based Genton Property Group (GPG) broke ground last week on Four Seasons Residences Los Angeles (FSLA) and Bisnow caught up with Genton CEO Jonathan Genton, who told us all about the new concept for the global brand.

Jonathan tells us the project is designed to offer a service-rich environment similar to a Four Seasons 5-Star hotel. Located at 9000 W Third St, the condos will be just a few blocks from Rick Caruso’s ultra-luxury apartment projects, 8500 (Burton Way) and the new 333 La Cienega.

Designed by the LA office of CallisonRTKL, the glass tower provides 59 extremely private, custom-designed units with top-notch features, including expansive outdoor spaces for entertaining. Callison lead architect Kelly Farrell says the idea is to offer buyers a single-family-home experience with the luxury and shared services you'd expect at a hotel.

Jonathan says the only place to find similar condo projects is in New York and Europe, and that there's nothing else of this caliber on the West Coast. Units provide open floor plans, with an average of 2,400 SF, and will be priced at about $3k/PSF. He says luxury condos in LA generally sell for closer to $2k/PSF.

The project’s crowning jewel is a $50M, 12k SF penthouse with a rooftop deck that features a private pool and Jacuzzi.

“Our project is much more expensive because we are focusing on design and service,” Jonathan tells us. “My buyers don’t want to share services with a transient element like hotel guests. We’re providing a private service with a world-class operator.”

The project’s shared amenities include a dining room, with menu selections curated by a Four Seasons chef, as well as a wellness center with food and beverages, a central pool and spa, and a courtyard on the ground level for events.

And Jonathan expects demand to be there for the pricey units, partially because of the lack of availability. “We’re producing something different than is going up in Downtown LA or Century City," he says.