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STR, a data benchmarking and analytics specialist, has acquired AM:PM, a hotel data and intelligence specialist.
The acquisition will allow STR to strengthen its hotel analytics and mapping platform—and will enable the new entity to expand beyond the UK and Ireland.
“Alan and Morag Gordon have created a real-time, online hotel supply and research tool that enables informed and efficient decision-making for the hotel industry,” STR international managing director Robin Rossmann said. “We look forward to launching this tool in new markets and enhancing it with our unrivaled market performance data.”
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