Sheraton Hotels & Resorts designated its 90-year-old Art Deco Mayfair property Sheraton Grand London Park Lane, following a multimillion-pound top-to-bottom revamp. The new name signifies distinguished designs and excellence in service.

For the Sheraton Grand, it is an effort to return the hotel to the historical icon it was in its heyday, when it was a hangout of choice for socialites, celebs and aristocracy. Having opened in 1927 at the height of the Roaring Twenties, the 303-room Sheraton Grand London Park Lane has undergone a complete transformation of its guest rooms and public spaces, combining the modern conveniences of a luxury hotel with restoration to retain its original elegance and Art Deco glamour.

The Sheraton Grand London Park Lane will officially relaunch in October.