Hard Rock International and glH Hotels unveiled plans for a Hard Rock Hotel London. The existing Cumberland Hotel on Oxford Street will  be converted to a music-themed luxury hotel with panoramic views of Hyde Park. Fittingly, the old Cumberland Hotel was a favourite of Jimi Hendrix.

The 900-room Hard Rock Hotel London will feature a vast lobby lounge with signature cocktails and live music, a full-service spa, a signature restaurant and a sophisticated speakeasy.

In addition to an unmatched location at the entrance to Hyde Park, guests will also have convenient access to some of London’s most notable West End attractions, including Buckingham Palace, the theater district, SoHo nightlife and the trendy shopping areas along Regent, Oxford and Carnaby streets.

Hard Rock Hotel London is scheduled for completion in summer 2018.