| Yesterday, we joined Carter chairman and CEO Bob Peterson offering his Lessons in Leadership during the Young President?s Organization?s luncheon at the Wells Fargo building at Atlantic Station. He spoke about the need to create a ?personal brand,? much as coaches do in the SEC. (Have your own logo and a diet version of yourself, too, for your health-conscious friends.) Above, Bob discusses Ownership Thinking by Brad Hams, which he highlighted during the talk. |
PETERSON'S PERSONAL BRAND
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