Yesterday, we snapped Forest City Ratner CEO MaryAnne Gilmartin, flanked by NY Law School’s Erin Bond (AREW president) and Lend Lease’s Sara Rubenstein, who laid out the qualities a standard FCRC project has to have. It’s gotta be big, complicated, and difficult (kind of like Martha Stewart’s Pinterest page). Most have a public component, and high-class architects will be involved (Renzo Piano at MaryAnne’s breakout project, The New York Times Building; Frank Gehry at NY by Gehry at 8 Spruce St; and Shop Architects at Barclays Center and the B2 modular high-rise apartments). And then there’s union labor for construction.

MaryAnne says her company hopes the “giant science experiment,” as she called Atlantic Yards’ B2, will deliver by the end of the year (above, a mod unit going into place). And the property’s permanent name will be determined and revealed “sooner rather than later.” (We've gotta fill out that birth certificate eventually.) It could remain B2, says MaryAnne, who was speaking at an AREW lunch at Club 101 and likes the name's industrial connotation.