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What It Takes To Compete For Brooklyn Hotels

New York Hotel

In October, NYC & Co reported Brooklyn’s hotel pipeline for 2016 and beyond included 18 new projects, with an estimated 24 hotels opening between 2014 and 2019. That’s why it’s critical, as a hotel developer, to set your project apart, especially with neighboring competition from Manhattan and Queens.

For The William Vale—a 183-key hotel that will finalize its first room tomorrow and open May 15—that meant focusing on resort-like amenities lacking elsewhere in the borough, says hotel general manager Sebastien Maingourd.


Sebastien says the vision behind the project is the new Brooklyn is now. And because of that, the developers made it extremely interactive and are creating a resort-like atmosphere that will not only serve guests, but the neighborhood as a whole.

Upon its completion, the hotel will not only host a top restaurant and bar (it recently announced various F&B outlets from Chef Andrew Carmellini and partners Josh Pickard and Luke Ostrom), but have 40k SF of retail, a 20k SF outdoor public park, a wedding ceremony platform on the 25th floor, and what will be the longest hotel pool in New York City at 60 feet. It also recently tapped Abigail Michaels Concierge to program curated itineraries for Brooklyn's increasing number of business travelers and guests.